the atlantic x adCouncil

The Atlantic x  AdCouncil

 

Isabella was commissioned to develop illustrations for web ads with information about the coronavirus in a single day turnaround time. In partnership with Ad Council, The Atlantic put together several different ads that will run on their site, the primary target audience being those 65+ and more at risk. The brief specified that the tone should be informational, compassionate, approachable and serious.

 
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Stay home if you are higher risk

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Wash your hands

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How to tell if you're sick

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Practice social distance

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Keep children’s toys sanitized

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