Ginja Snap
Isabella rebranded Ginja Snap in 2022, a healthy ginger-water beverage brewed locally in Philadelphia.
Ginja Snap is a funky and functional beverage that provides instantly healthier hydration to your lifestyle. They believe wellness can be easily achieved when we connect with the elements that surround us naturally.
Isabella enjoyed working with a team of passionate and talented ladies on this project:
Founder: Shaakira DeLoatch
Content Designer: DeAnna Doersch
Brand strategist: Marlisse Stephens
Product Photography: Alexis Brown
Isabella started the logo design process by hand-drawing some logos that reflect the energy of the brand: young, honest, natural, and funky.
Once the logo was finalized, they began to develop the color palette and select typefaces
The packaging process started illustrative and featured die cut shapes, but evolved to a much simpler and more sophisticated version of itself. Here are a few examples of that evolution.
