NJ Devils: Sweep the Deck Gala
Isabella created a life-sized interactive game board for the 2025 NJ Devils Sweep the Deck Gala. This specific activation encouraged donations and highlighted safe spaces for youth activity in Newark, NJ.
This game board was one of many interactive activities, alongside curling, casino games, and a live auction. The entire fundraiser event earned over $2 million donations for the Devil’s Youth Foundation.
As people donated directly to the cause, they could place a magnetic game piece directly on the board. Each piece represents one of the five values of the Devil’s Youth Foundation. The objective was to fill the board with pieces by the end of the evening.
